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Long-time consumers will drive the market on 4/20, the most revered day on the cannabis calendar, according to a recent study. It’s a day when loyalists are likely to break the bank on pricey products and perhaps hit one of the many weed-themed festivals returning to cities across America.
There’s plenty of laser focus—from brands, delivery platforms and dispensaries—on these hard-core cannaseurs.
But what about the potential fans, from the canna-curious to the lapsed users and beyond? An addressable audience that numbers in the tens of millions? How might the cannabis industry try to reach those demos?
Weedmaps, with that goal in mind, will be taking a “two-pronged approach” to the holiday, launching an original docuseries on Vice that’s part travelogue, part stand-up comedy and part cultural immersion.
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