Weed Brands Hit Main Street USA in Summer Festivals and Fairs

Cannabis deepens its ties to music while crossing over into popular events of all stripes

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In the picturesque, Colorado foothill town of Nederland, a festival called Frozen Dead Guy Days recently drew more than 20,000 people for polar plunges, ice turkey bowling, frozen salmon tosses and coffin races.

Though it may sound a little twisted, it’s been ranked as one of the world’s 10 best parties of winter, alongside Mardi Gras in New Orleans and Carnival in Rio de Janeiro.

Sponsors for this wacky March event—which, believe it or not, revolves around a cryogenically preserved resident named Grandpa Bredo Morstoel—included Seagram’s 7, Tuff Shed, Upslope Brewing Co.,

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