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A privately held Canadian company is looking to tap into lucrative local markets with a biannual publication called WeddingBells.
In addition to Boston, the Toronto-based publisher this spring has launched market-specific editions in New York, Chicago, Dallas/Fort Worth, the San Francisco Bay area and Southern California.
“Readers get the style and quality of a national magazine with the relevance of a local publication,” said president and publisher Diane Hall. “This usefulness for the reader also provides a meeting place for national advertisers and their local retail partners.”
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