Webvan Seen as Time Saver in 3 Publicis Spots

Absent from the airwaves during the recent economic slump, online grocer Webvan is returning to television with a three-spot push from Publicis & Hal Riney.

The campaign, breaking now in markets such as Northern and Southern California, Portland, Ore., and Atlanta, is aimed at existing Webvan customers.

The spots try to nudge customers to use the service more frequently by claiming Webvan allows people to pursue hobbies or spend time with their family instead of food shopping.

“We’re going after people who already use and love this service,” said Mike Harris, vp and account director at Riney.

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