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GGC&Y Refuses to Defend; Separately, Breaks Work for More.com
SAN FRANCISCO–WebVan is gearing up for a review of its estimated $15-20 million account just six months after awarding it to Gardner, Geary, Coll & Young.
The San Francisco incumbent resigned the account last week rather than defend. Sources said the client, based in Foster City, Calif., is talking primarily with West Coast shops that have multiple U.S. offices.
“We’ve done outstanding work for WebVan. It’s been so successful that the client had to cut back on media,” said GGC&Y president Bob Gardner.
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