Webster Bank Moves to KSV

BOSTON Kelliher Samets Volk has added Webster Bank to its client roster following a review of agencies in New England and New York.
The client spends about $2 million annually on ads, per Nielsen Monitor-Plus, and has hired KSV for creative and media chores, as well as digital campaigns.
Creative had been with Interpublic Group’s Avrett Free & Ginsberg, while independent Horizon Media handled buying.
Patricia Sze-Benash, vp, brand management at the bank, said KSV prevailed in the review based on its “customer-centric thinking and a comprehensive media approach that incorporated unexpected touch points.”
Webster has more than 180 branches and over 475 ATMs located throughout Southern New England and Westchester County, New York. Its overall assets total $17.5 billion.
KSV ranks among the region’s larger independently owned agencies, with 70 staffers at its Burlington, Vt., headquarters and outposts in Boston and New York.