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Just as allergy season is beginning, WebMD last week broke a new campaign directing allergy and asthma sufferers to its Web site.
Eleven 15-second spots for the medical-information site, by The Gardner-Nelson Project in New York, each focus on a speci fic cause of allergies and asthma and direct viewers to asthma. webmd.com or allergy. webmd.com. One spot shows several puppies romping as a voice over says, “They don’t know they secrete a protein that makes millions of people physically ill.”
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