'Webisodes Are Key' in Game Boy Push

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LOS ANGELES Independent Sedgwick Rd.’s fourth-quarter Nintendo Game Boy Advance SP campaign calls for players to “start mayhem” with lower-priced consoles featuring color-inspired “personalities,” the agency said.

Traditional print and television advertising will roll out through October, said Jim Walker, president of the Seattle-based shop, which handles Nintendo roster work via the company’s American headquarters in Redmond, Wash.

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