Technology

Webex Joins Forces With McLaren F1 Team in Campaign for Cutting-Edge Communication

The Cisco conferencing brand is the preferred gear for this racing squad

A McLaren team member uses Webex to communicate with a group of people online — Webex’s key features include real-time translation that allows for members of many different nationalities and languages to connect seamlessly.Wongdoody, Webex

By Sara Century

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The Covid-19 pandemic raised awareness around a growing need for remote work solutions, which led many communications companies to step up their game when it comes to ease-of-use and connectivity across barriers. Going forward, these solutions are being implemented more widely to keep people in touch across many different industries, including racing.

To that end, conferencing solutions brand Webex by Cisco is highlighting its reliability in a recent spot. Created in partnership with Wongdoody, this latest campaign shows how Webex is helping the McLaren F1 team keep in contact with fans and each other through 2021 and beyond.

Sara Century

Sara Century is a freelance writer for Adweek.

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