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BOSTON Interpublic Group’s Weber Shandwick has been tapped by Electrolux Icon to provide public relations support for the launch its line of premium kitchen appliances.
The New York-based agency will also handle PR duties for Electrolux’s Frigidaire brand.
“Weber Shandwick brought all of the right elements to the table—very strong culinary experience, a research-based strategy and a ‘big idea’ that we felt really set them apart,” said Mary Kay Kopf, vice president of brand marketing at Electrolux Home Products North America in New York, in a statement.
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