Weber Shandwick Acquires Blimpie's PR Duties

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ATLANTA Blimpie has given its public relations account to Weber Shandwick here without a review, the company said.

The Interpublic Group agency replaces Madison Envoy, an independent shop in Boca Raton, Fla., that held the account for the past 18 months.

Atlanta-based Blimpie is in the process of rebranding itself for the first time in its 40-year history. The restaurant franchiser plans to “substantially” increase its annual $12 million ad budget to change the company’s image from a “traditional neighborhood sub shop” to a “lively, contemporary deli,” said Mark Mears, the company’s chief marketing officer.

“It’s





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