Weber Responds To Digital Shift

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Larry Weber thinks people may be surprised how quickly interactive and digital marketing is cutting into broadcast.

The Weber Shandwick founder and one-time Interpublic Group public relations czar this week launches what he describes as a “mini digital holding company” called W2 Group. W2 debuts with the purchase of Racepoint Group, a 30-person independent PR shop focused on emerging technology, healthcare and science companies.

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