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Larry Weber thinks people may be surprised how quickly interactive and digital marketing is cutting into broadcast.
The Weber Shandwick founder and one-time Interpublic Group public relations czar this week launches what he describes as a “mini digital holding company” called W2 Group. W2 debuts with the purchase of Racepoint Group, a 30-person independent PR shop focused on emerging technology, healthcare and science companies.
W2 has also launched a separate entity, Digital Influence Group, that will specialize in the “unpaid” side of the Web, such as blogs, chat rooms and message boards.
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