Webcast Content Delivers

In a joint study released Wednesday, Arbitron and Edison Media Research concluded that streaming-media content on the Web now reaches more than 50 percent of all Internet users. Additionally, the report indicated that the monthly audiences of Internet-only audio sources, such as streaming Net radio, were nearly equal to the audiences of terrestrial radio stations.

Titled “Internet VII: The Internet & Streaming: What Consumers Want Next,” the study found that, as of July 2001, the number of “Streamies”–those who have watched or listened to streaming media online–represented more than a third (34 percent) of all Americans aged 12 and older, totalling approximately 78 million people.

According