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Classic: Spider-Man, the cartoon character who first appeared in Marvel Comics’ Amazing Fantasy in 1962. Contemporary: Spider-Man, the soon-to-be released movie from Columbia Pictures that stars Tobey Maguire.
This mix of classic-yet-contemporary qualities made the superhero the perfect subject of a new print ad touting Reebok’s Classic brand, according to Brian Povinelli, director of global advertising for the Canton, Mass.-based company.
The black-and-white ad, created by Bartle Bogle Hegarty in New York, features Spider-Man wearing Reebok’s Classic Cobra Slip-On shoes, which have a waffle-like design similar to that of Spidey’s suit.
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