Web Site Aimed At Great Outdoors Ponders 7 Shops

LOS ANGELES-Three Minneapolis agencies are among seven semifinalists for outdoor recreation Web site PlanetOutdoors.com’s $3 million advertising account.
Carmichael Lynch, Martin/Williams and Periscope Marketing Communications will compete against Borders, Perrin and Norrander, Portland, Ore; Butler, Shine & Stern, Sausalito, Calif.; Ground Zero, Santa Monica, Calif.; and Crispin Porter & Bogusky Advertising, Miami, for the business, said Larry Weisberg, the Boulder, Colo., consultant conducting the review.
After reviewing credentials from the selected agencies, the Boulder-based Internet startup will cut the list to two or three finalists, Weisberg said. A final decision is expected by July 1. -Angela Dawso