Web Portals Extend Reach Via Advertising Networks

NEW YORK In late 2004, Yahoo CEO Terry Semel, speaking at the Association of National Advertisers, used a familiar metaphor for the company’s strategy: a digital theme park that tempts visitors with endless attractions to get them to stay inside the gates. Analysts credited the strategy for reviving the company’s fortunes following the dot-com bust.

Fast-forward three years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in