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Drugstore.com is contacting midsize and large West Coast shops about participating in a review for its estimated $30 million ad account.
Erik Moris, senior director of communications for the Bellevue, Wash.-based client, said he was holding informal talks. “I just [want to] know who the players are. Will I go into review by the end of the year? Probably.”
The business is currently handled on a project basis by McCann-Erickson, Seattle, which recently launched a national campaign for the online drugstore.
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