WeatherTech's Super Bowl Ad Stars 'Lucky Dog' Scout to Fund Cancer Research

Scout is a member of the family of WeatherTech founder and CEO David MacNeil

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This Sunday, Super Bowl viewers will get to know more about Scout, the star of WeatherTech’s 2019 Super Bowl ad, and his battle with cancer.

You see, Scout is a “lucky dog,” as he had only a 1% chance of surviving a tumor that developed on his heart. It was because of cutting-edge research at the University of Wisconsin that the golden retriever beat the disease. Scout’s story will potentially help fund further cancer research conducted by UW’s School of Veterinary Medicine.

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