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While several longtime advertisers are forgoing this year’s Super Bowl, WeatherTech is doubling down by airing two 30-second spots in its eighth appearance during the Big Game.
The ads herald a return to the “Made in America” messaging that the maker of automotive accessories, pet products and home goods is known for.
The first of WeatherTech’s 2021 spots, titled “WeatherTech Family,” will air during the second quarter of the game. The ad features employees expressing their pride in working at the company and what it means to feel appreciated and to be a part of a team.
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