WeatherTech Celebrates the Doubters in a Super Bowl Rejection Compilation

 The brand marks 10 years in the Big Game with a familiarly patriotic strategy   

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Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. 

The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled with flashy celebrity appearances and pop culture reboots. In its 10th Super Bowl spot, WeatherTech is maintaining its streak of capitalizing on patriotism during an event that is about as American as the pledge of allegiance.



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