Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Weather Shield Manufacturing Inc. has handed its $5 million advertising account to Colle & McVoy.
“Strategically, creatively and in terms of their staffing capabilities, they seemed to fit with our culture,” said Jeff Williams, communications manager at the Medford, Wis.-based window and door manufacturer.
After visiting dealers and making a video recording of every step of their data gathering, the Minneapolis agency made a strong presentation, he said.
The other finalist was Periscope in Minneapolis.
Incumbent Hoffman York in Milwaukee, which had represented Weather Shield for nine years, declined to participate in the review.
–Jenn Goddu
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in