Weather Shield Taps Colle & McVoy For $5 Mil. Account

Weather Shield Manufacturing Inc. has handed its $5 million advertising account to Colle & McVoy.
“Strategically, creatively and in terms of their staffing capabilities, they seemed to fit with our culture,” said Jeff Williams, communications manager at the Medford, Wis.-based window and door manufacturer.
After visiting dealers and making a video recording of every step of their data gathering, the Minneapolis agency made a strong presentation, he said.
The other finalist was Periscope in Minneapolis.
Incumbent Hoffman York in Milwaukee, which had represented Weather Shield for nine years, declined to participate in the review.
–Jenn Goddu