The Weather Channel has found a new CMO.
Fred Bucher has been named svp and CMO of the network, parent company Weather Group LLC announced today. He was most recently svp and CMO of Spectrum Reach, Charter Communications’ ad sales division.
He’ll oversee marketing, communication, research and insights for The Weather Channel and its free streaming service, Local Now, working to support regular programming as well as its live coverage of severe weather events.
“With the opportunities smart media companies have in a world of ever-changing viewer behavior, it’s even more important to ensure we are optimizing our marketing and audience development efforts to reflect our innovative approach to storytelling and the technical capabilities that we’ve been advancing for years,” said Weather Group president Tom O’Brien in a statement. “Fred has a great strategic marketing mind, and his creativity and passion will be a perfect complement to our team at The Weather Channel and Local Now and help us remain ahead of the curve.”
While The Weather Channel has had CMOs in the past, prior to Byron Allen’s Entertainment Studios acquiring it in 2018, Bucher is stepping into a new dedicated senior marketing role under its current ownership.
Prior to working at Spectrum Reach, Bucher was svp and CMO for Time Warner Cable Media and vp of media solutions at ESPN.
“It’s hard to find a more exciting and invigorating opportunity as a marketer than this one,” said Bucher in a statement. “The Weather Channel and Local Now are uniquely positioned to thrive in today’s quickly evolving media landscape, and I’m looking forward to jumping in to help grow both brands.”
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