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The Weather Channel has found a new CMO.
Fred Bucher has been named svp and CMO of the network, parent company Weather Group LLC announced today. He was most recently svp and CMO of Spectrum Reach, Charter Communications’ ad sales division.
He’ll oversee marketing, communication, research and insights for The Weather Channel and its free streaming service, Local Now, working to support regular programming as well as its live coverage of severe weather events.
“With the opportunities smart media companies have in a world of ever-changing viewer behavior, it’s even more important to ensure we are optimizing our marketing and audience development efforts to reflect our innovative approach to storytelling and the technical capabilities that we’ve been advancing for years,” said Weather Group president Tom O’Brien in a statement. “Fred
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