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Few brand logos created in the 19th century remain unchanged since then. Starting this month, there will be one fewer, as White Rock Products Corp. finally lets its nearly 110-year-old Psyche emblem stand up and put some clothes on.
The logo, taken from a painting that hung next to a White Rock exhibit at the 1892 Chicago World’s Fair, featured a fairylike topless Psyche bending over a lake.
“It was the new millennium, and we felt that the logo looked a bit dated,” said Larry Bodkin, vp of marketing.
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