WEARING WELL

Few brand logos created in the 19th century remain unchanged since then. Starting this month, there will be one fewer, as White Rock Products Corp. finally lets its nearly 110-year-old Psyche emblem stand up and put some clothes on.

The logo, taken from a painting that hung next to a White Rock exhibit at the 1892 Chicago World’s Fair, featured a fairylike topless Psyche bending over a lake.

“It was the new millennium, and we felt that the logo looked a bit dated,” said Larry Bodkin, vp of marketing.

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