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The global brand that is David Beckham will add another marketing brick to its wall this week when the international soccer star is featured in a campaign for Emporio Armani, New York.
The effort, handled in-house, supports the Emporio Armani underwear autumn/winter 2009 collection, which will hit retail later this year. The first push will be a billboard to be unveiled on June 18 in San Francisco, New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
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