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Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans and habits, and found that those age 18-33 were more optimistic about their financial situation and planned to spend more than their older counterparts. But marketers can't just take this young demo for granted. Millennials also care more about getting superior service and exclusive products.
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