We-Vibe's Latest Campaign Revs Up Healthier Conversations About Sex for Seniors

With 'Silver Sex,' the adult toy maker talks about intimacy without ageism

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It’s a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn’t have to stay that way.

To that end, intimate product manufacturer We-Vibe is releasing its new “Silver Sex” campaign, which hopes to encourage more openness and better education around sex for seniors age 55 and over.

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