We Put the Newest Meat Alternatives to the Test

Telling the difference is harder than you think

For the past few years, meat alternatives have been gaining popularity across the country. Adweek decided to pit the two biggest meatless brands—Impossible Foods and Beyond Meat—against their regular meat counterparts. We tested the new Beyond Meat sausage breakfast sandwich from Dunkin’, the Impossible Whopper from Burger King, an Impossible Taco from Taco Dumbo and both Impossible and Beyond burgers from Bareburger.