We Need to Spell Out What ‘Cultural Affinity’ Means

Breaking down the chemistry meeting

Chemistry meetings could foster unconscious bias. Kacy Burdette

I love pitching for new business. However, as someone of color, I flinch slightly whenever I hear “chemistry meeting.” Pitch scorecards may be dreary and mechanistic, but at least there is a sense of rationality and transparency about the scores. The strategy wasn’t robust? Fine. The media planning was fanciful? Fine. Those knocks are part and parcel of daily life for all of us.

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Sanjay Nazerali is global managing director and chief strategist at DentsuX.