We Need Optimism in These Troubled Times

How to support each other and dedicate ourselves to inclusion

Photo of Raja Rajamannar with a Mastercard background
How do we reach consumers with messages of hope and resilience at a time like this? Source: Mastercard

When the world seemed less complicated, marketing was designed to move consumers and make products desirable. But it has now taken on a larger role. Consumers expect brands to take a position on issues that matter, to stand by our communities in the face of challenge and to bring true purpose to the bottom line. These are all positive opportunities.

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@RajaRajamannar Raja Rajamannar is the chief marketing and communications officer and president, healthcare at Mastercard.