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Fussy, the refillable deodorant startup brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.”
The plant-based deodorant brand, founded by former Grey creatives Matt Kennedy and Eddie Fisher in 2020, has retracted some claims made in three ads comparing Fussy to rival Unilever products such as Sure and Lynx.
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