We Aren't the World

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Zenith media calculates that companies spent $1.46 per person per day advertising to Americans last year. Given that money in cash, we might not have needed the tax rebate.

The U.S. continues to strut its stuff in latest edition of Zenith’s Advertising Expenditure Forecasts. Our ad market remains the largest in the world, accounting for 44 percent of total planetary pluggery.

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