'We Are Not Doing Enough': Top CMOs Discuss Climate at Cannes

Marketing leaders from Dole, Logitech, PepsiCo and P&G discuss the industry's role

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At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry’s role on climate issues.

In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the industry doing enough on climate? The resounding answer: No.

Still, marketers were quick to point out where progress has been made.

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