WCS Orchestrates Steinway Effort

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Elegant visuals and minimal copy comprise the score for Wallwork Curry Sandler’s first campaign for Steinway & Sons in more than two years.
A series of print ads feature close-ups of different parts of a piano. In one execution, light falls on a keyboard, which resembles a road receding into the distance. Sparse copy reads, “A Steinway takes you places you’ve never been.” Another ad uses piano wires to create an image similar to the Brooklyn Bridge.

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