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Ads for Novell’s BrainShare ’99
SAN FRANCISCO–Wunderman Cato Johnson’s office here has launched the U.S. portion of an estimated $5-10 million global campaign promoting BrainShare ’99, this year’s installation of the annual conferences held worldwide by network software developer Novell.
The effort, which includes print, online and direct marketing components, encourages consultants, customers, developers, educators, engineers and integrators to register for the U.S. conference, to be held in Salt Lake City in March. Work will be tweaked and used later this year to promote conferences in Asia, Europe, South America and South Africa.
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