W.B. Doner Crafts Bradlees Ads

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BOSTON-After a series of top management changes, Bradlees abruptly shifted the creative portion of its advertising account to W.B. Doner & Co. in Southfield, Mich.
Lotas Minard Patton McIver in New York had handled the estimated $10 million account since last July. KSL Media/Northeast in Wellesley, Mass.,

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