Close on the heels of the premiere of Wayne’s World 2 comes the first Wayne’s World theme park attraction – a roller coaster named the ‘Hurler.’ No way! Way.
The new wooden roller coaster will be unveiled at Paramount’s Carowinds, a 91-acre Paramount Parks theme park in Charlotte, N.C., in Spring, 1994, when the amusement park season officially kicks off.
BBDO Chicago, which won a creative assignment for five other Paramount Parks earlier this year, was awarded the creative assignment for the Carowinds park last week and will get the chance to plaster Wayne and Garth on billboards and in print ads, as well as craft clever copy for radio and TV ads. In addition to promoting the ‘Hurler,’ the agency will also create a basic campaign for the park.
Copyright Adweek L.P. (1993)