Waylon Touts Coal in TV Spot

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Waylon Ad this month broke the second of two TV spots in a $10 million effort to change public perception of coal use.

A coalition of coal mine companies, shippers, including railroads, and utilities called the Center for Energy and Economic Development, which uses the name Americans for Balanced Energy Choices, is behind the spots. The spots are aimed at “opinion leaders” who are likely to be politically active, said Joe Lucas, vice president of marketing for the CEED.

“To protect the viability of coal-based electricity, it’s necessary to shape public opinion,” Lucas said.

The St.





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