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The launch of Maxfootball.com, the first Web site in what its owners say will become a wide-ranging sports and entertainment online network, is backed by a campaign from Waylon Ad that directly takes on the competition.
One ad reads, “We make other football Web sites want their mommy.” That execution breaks this week in the sports section of the USA Today. “That isn’t the sound of your modem connecting. It’s the other football Web sites crying,” reads another ad.
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