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Aetna Inc. has moved the creative portion of its corporate and retirement services account, with billings estimated at $20 million, to Waylon Ad in St. Louis from Ammirati Puris Lintas, New York, sources said.
The move had been expected [Adweek, Dec. 21], but remains somewhat surprising given Waylon’s size. The agency bills about $35 million and, without a media department, employs about 14 people. Waylon Ad is connected with The Waylon Co. promotions firm in St.
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