Waylon Ad Gets HMO Coalition Ad Account

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Waylon Ad will attempt to change negative attitudes toward managed healthcare with a $15 million campaign sponsored by a coalition of HMOs.
Waylon was awarded the business by the group, known as the Coalition for Affordable Quality Healthcare, over fellow finalists GSD&M, Austin, Texas; The Lord Group, New York; and incumbent Goddard Claussen, Malibu, Calif.

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