Waylon Ad Backs A-B's New Shandy

CHICAGO-Anheuser-Bush is backing a four-state rollout of its Devon’s Original Shandy with TV, print and radio advertising from Waylon Ad in St. Louis.
The beverage, a citrus-flavored beer, is thought to be the first bottled shandy in the U.S. Shandy is primarily known as British libation, a half-and-half mix of beer and a lemon-flavored drink often employed as a sweetened introduction to beer for young people.
Waylon’s ads play off the drink’s origins with the tagline, “Beer with a British twist.”