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Recreational Boating and Fishing Group Dangles $36 Mil. Lure
BOSTON–The Recreational Boating and Fishing Foundation is angling for an agency.
The newly formed nonprofit group based in Alexandria, Va., has retained Pile and Co., the consulting company in Boston, to oversee the search process.
Funding for the planned advertising campaign comes from The Sportsfishing and Boating Safety Act of 1998. Through that legislation, $36 million has been earmarked for a five-year national communications outreach effort–about $7.2 million per year.
Pile and Co.
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