Watch What You Say

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The advertising business has always been filled with clichés. In the ’80s, “Let’s run it up the flagpole and see how it flies” was another way of saying, “I don’t know myself. Let’s see what other people (focus groups) think.”

Today, there are more clichés and catchphrases than ever. But instead of being merely tired and corny, they’re dangerous. Many of them are supposed to be indicative of how we’re reinventing advertising. I think they’re setting us back.

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