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It’s a conversation that happens across the country—how many times a day? A hundred? A thousand? Warily eyeing middle age bearing down on him, a fella goes out and buys a motorcycle on a whim. He’s plunked down his 10 grand, and he’s had a swell time getting bugs in his teeth out on the open road.
Now there’s just one problem: He hasn’t told his significant other about it.
This squirmy conversation is the topic of the latest advertising spot debuting today from Zero Motorcycles.
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