Watch This College Freshman Hand Out Mentos Gum to 43,000 of His Closest Friends

Putting the old free-sample tactic into overdrive

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Long ago, before the internet was invented, brands hoping to attract new customers cooked up the idea of handing out free samples. It remains a tried-and-true method for many brands today. Dunkin’ Donuts and Krispy Kreme hand out free donuts on National Donut Day, for example. In July, 7-Eleven celebrated its 90th birthday by giving out free Slurpees for a solid week. And the legendary free sample tables at Costco are said to draw fans who can assemble an entire meal from the giveaways.

But a new chapter will soon be added to the long history of brands that give their stuff away.



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