Kids Sound Off on Highly Sexual Street Ads in New #WomenNotObjects Video

'It's just, like, gross to see'

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CANNES, France—"You know what sex sells?" Madonna Badger asked a capacity crowd at the Cannes Lions International Festival of Creativity today. "Sex. It actually hurts our brands."

The Badger & Winters chief creative officer has become one of the industry's leading advocates for ending the practice of objectifying women in ads via her #WomenNotObjects campaign. On the first full day of the 2016 festival, she introduced the newest short film in that campaign, this time illustrating the effects that sexualized ads can have on a crucial but often negated consumer group: children.

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