Washington's Anti-Smoking Ads Get Good Grades

LOS ANGELES Amid findings that show a decrease in smoking rates among its youth, Washington State’s Department of Health has launched a campaign that aims to reduce rates further.

The effort, from Interpublic Group’s Sedgwick Rd. in Seattle, includes TV, radio, print and online ads aimed at kids ages 9-14. Spending on the campaign is $1.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in