Washingtonpost: Where the Well-Off Log On

ATLANTA AdWorks has created an advertising campaign for Washingtonpost.com that focuses on the Web site’s ability to attract affluent visitors during an election year, the agency said.

The Washington, D.C., shop’s print ads are running in May issues of national advertising and media trade publications. Online versions of the work also will be featured on the Washingtonpost.com, according to the client.

“Our national trade advertising remains focused on the strength of the Washingtonpost.com audience,” said Caroline Little, chief executive officer and publisher of Washingtonpost Newsweek Interactive. “That strength is magnified in an election year, and these ads are designed to demonstrate how well we attract affluent, educated and influential users.”

Body copy in one print ad states, “As great as Washingtonpost.com is at attracting affluent, educated and influential users every day, we’re extraordinary at it during election year. Something to consider if that’s your target audience.”

The ads, scheduled to run through the fall, also include statistical data about the income, educational level and business influence of Washingtonpost.com readers, the client added.

Campaign spending was not disclosed.