Washington Taps Sedgwick Rd. for Anti-Smoking

Sedgwick Rd. president Jim Walker was in a client meeting recently when an official from the Washington State Health Department called to say she was in the lobby. “I excused myself rather quickly,” Walker recalled.

Waiting for him was contracts officer Susan DeBlasio, who hand-delivered the news: The Seattle agency had won the state’s two-year, $10 million anti-tobacco account. It’s the first win for the 70-person agency since changing its name from McCann-Erickson to Sedgwick Rd.