Washington Mutual Cuts McCann From $100 Mil. Review

NEW YORK Washington Mutual has cut Interpublic Group’s McCann Erickson from the list of semifinalists in the review for its estimated $100 million account, sources said.

The cut came last week as McCann in San Francisco was pinch-hitting for incumbent Sedgwick Rd., in Seattle, its IPG sibling. Washington Mutual fired the agency in early September. McCann was the lone shop cut, sources said.

The Seattle client began chemistry checks this week with the six other semifinalists, including one previously unidentified shop that sources said is Butler, Shine, Stern & Partners in Sausalito, Calif.

McCann referred calls to the client, which declined comment. Butler, Shine could not be reached for comment.

Washington Mutual executives are meeting this week with Omnicom Group’s TBWA\Chiat\Day in San Francisco, IPG’s Deutsch/LA in Marina del Rey, Calif., Publicis Groupe’s Leo Burnett in Chicago and Publicis in Seattle, and independent Cramer-Krasselt in Chicago, and then expect to make a cut to three or four shops by the end of the week, sources said.

Select Resources International in Santa Monica, Calif., is managing the process. The consultant was unavailable for comment. The agencies involved either could not be reached or declined comment